Freshies
Freshies brings the taste of local gardens to modern kitchens through organic, chemical-free produce grown with care and transparency.
Fresh. Local.
Authentic Produce
Freshies is a local brand dedicated to delivering fresh, organic fruits and vegetables directly from trusted farms to customers who value quality and sustainability.
I was approached to build a brand identity and digital presence that reflects Freshies’ values — authenticity, transparency, and connection to nature.
The goal was to make people feel closer to the source of their food, to trust what they eat, and to experience the joy of natural flavors.
For the website, I designed a friendly, colorful, and intuitive experience that celebrates seasonal produce and local community. The interface focuses on warmth and simplicity — using natural tones, playful typography, and tactile textures inspired by markets and countryside baskets.
The result is a brand that feels alive, human, and full of energy — bridging the gap between modern design and rural authenticity.
