Prana - Yoga Studio
Full rebranding for a wellness studio merging design and mindfulness.
Intentional
Branding
For Prana, a yoga studio centered around slow living and connection, we developed a complete rebranding that harmonizes calmness, clarity, and emotional depth.
The process began with an in-depth brand strategy workshop, exploring Prana’s essence, audience, and emotional language. From there, we crafted a cohesive system — from logo and typography to color palette and digital touchpoints — that reflects the brand’s grounded yet elevated spirit.
The new identity embodies stillness and balance, with fluid shapes, warm neutrals, and mindful spacing that invite focus and introspection.The rebranding extended into a soft digital presence and printed materials, offering a serene and consistent experience across all platforms.
The result is a timeless visual language that deepens Prana’s connection with its community and strengthens its position as a mindful leader in wellness.
